What is MILA?

MILA Mitmach-Supermarkt is different from the large supermarket chains that dominate the Austrian food market: At MILA, you get high-quality food at a favourable price. As a co-operative, MILA is owned by its members. Membership is open to anyone who enjoys great food and wants affordable, high-quality foods and respect for producers, the environment and animals. Our product range is chosen by our members. Many of our products are organic, regional, seasonal – with as little packaging as possible. We also have affordable conventional and international products. MILA in Vienna along the lines of cooperative and participatory supermarkets in other cities. Our full-range supermarket opened on October 10, 2025. We now have over 3,300 products and convenient shopping hours. If you’re not a member yet, you’re welcome as a guest shopper!

Our supermarket opening-times

Mo, Tue, Th, Fr: 08:00 – 20:00 
Sa: 08:00 – 18:00
We & Su: closed

Our silent shopping hours are:
Tuesday: 17:30 - 18:30
Saturday: 09:00 –10:00

Address: Vivenotgasse 29, 1120 Wien

Do you have any questions?
Our membership office is open on Tuesdays from 4 pm to 7 pm.

Whether you’d prefer to drop by, call us on 0670 2026368 or get in touch via email: mitglied@mila.wien, we are happy to answer any questions you may have.

Co-operative

The cooperative MILA Mitmach-Supermarkt was founded on 1 February 2023. As a cooperative, MILA is owned by its members. The cooperative is the most democratic legal form in Austria for doing business together and is therefore ideal for MILA: anyone who supports the MILA concept and recognizes its rights and obligations can become a member. Our role models also operate their participatory supermarkets as co-operatives.

 

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Become a member

There are two membership tiers at MILA: The regular investment share is EUR 180, the social rate EUR 20. We encourage people greater financial means to sign more shares.

Every vote counts the same and every member has only one vote, irrespective of how many shares you have signed.

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Product range and values

Our product range is constantly evolving as each member can suggest new products. This allows us to offer an inclusive product range that is reflecting our needs and the neighbourhood where we’re based. For conventional supermarkets, profit usually wins over mindful relationships with people, nature and animals. At MILA, it is possible to shop without discount battles and untrustworthy advertising claims. The members help select the product range – based on criteria such as regionality, seasonality, environmental protection, reduced packaging, animal welfare, labor rights as well as the cultural tastes of our members. Many products will be regional and organic, but not necessarily all. For a number of products, there is no regional or organic option available, or only at prices that would exclude some members.

 

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Fair prices for all

MILA procures its products from small producers and production cooperatives as well as wholesalers. A good partnership with the producers – fair, at eye level, without price pressure – is central to this. There is a 30% markup on purchase prices to maintain MILA’s infrastructure. Because MILA is not about profit and the work contribution of its members saves on labor costs, the mark-up on many products will probably be lower than that of commercial supermarkets. Our pricing is honest and transparent. This allows members to compare and make informed purchase decisions.

 

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Participation of members

To offer high-quality products at affordable prices, all members work just three hours every four weeks in the supermarket. Participation involves stocking shelves, bringing goods to the warehouse, attaching price tags, working the cash register, tidying up, and much more. Naturally, there will be few full-time positions in areas such as management, membership administration, purchasing logistics, or accounting. Many members have already volunteered in the mini-market.

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Network of participatory supermarkets

The structure of MILA Mitmach-Supermarkt is based on the model of functioning participatory supermarkets – above all the Park Slope Food Coop in Brooklyn, New York, which has been up and running for over 50 years. We are part of an international network of participatory supermarkets where we share experiences, technical solutions and much more. Many of the participatory supermarkets are located in neighbourhoods where people are affected by poverty and try to make high-quality yet affordable food more accessible to all.

Park Slope Food Coop in New York
La Louve in Paris
Superquinquin in Lille
SuperCoop in Berlin
BeesCoop in Brussels
Foodhub in Munich

 

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